Kathleen

McKendry

WRITER - PRODUCER - EDITOR

Contact

kmgmckendry@gmail.com | 978-957-9507

Work Experience

NBC10 Boston / NECN / Telemundo Boston | Needham, MA
October 2021 - Present
Promotions Manager, NBC10 Boston & NECN

Lead a team of four creative producers, working collaboratively for script development and execution of major on-air and out of home promotional campaigns to market our news product and grow brand awareness with potential audiences.
Implemented daily strategy meeting to best identify target audiences to tailor news promotions to specific prime time audiences in effort to retain their viewership into the 11 pm news.
Conceptualize and produce multi-platform marketing campaigns to drive brand awareness for all NBC properties.
Work closely with other departments to identify promotion opportunities for projects currently in development.
Facilitate the hiring of production vendors for large-scale promotional campaign shoots.
Supervise daily news topical promotions, revising and approving all scripts before they are produced.
Monitor viewership ratings to identify trends and work with that information to brainstorm and implement new, targeted marketing strategies.

Awards: 2021 Silver Addy (Television Self Promotion - Single Spot); 2023 Silver Telly (Campaign/Promotional)

Honors: 2022 Boston/New England Regional EMMY nominations - News Promotion Topical Image/Single Spot; News Promotion Topical Image/Campaign; Program - Promotional Campaign; 2023 Boston/New England Regional EMMY nominations - News Promotion Campaign; 2024 Boston/New England Regional EMMY nominations - Public Service Announcement Campaign; Program Promotional Campaign

August 2019 - October 2021

Creative Services Writer / Producer / Editor

Acting Promotions Manager

Conceptualize and produce multi-platform image campaigns to drive brand awareness for all three stations.
Collaborate with fellow producers for script development and execution of major station promotional campaigns.
Work closely with other departments to identify promotion opportunities for projects currently in development.
Facilitate the hiring of production vendors for large-scale promotional campaign shoots.
Oversee and approve daily content created by the Promotions Social Media Producer.
Supervise daily news topical promotions, revising and approving all scripts before they are delivered to the news department.
Partner with Telemundo Connecticut to assist them with promo production out of the Telemundo Boston station as needed.

Honors: 2021 Boston/New England Regional EMMY nomination - Outstanding Arts & Entertainment Program

January 2017 - August 2019

Promotions Writer / Producer / Editor

Reviewed and analyzed daily industry metrics in order to write tailored news promotions to targeted audiences, ensuring a curated and memorable experience in order to grow and maintain viewership, which contributed to the improvement of the station’s flagship newscast - moving from 5th place to 3rd place during May 2019 Sweeps.
Coordinated with reporters and news producers to prioritize the most important news stories to tease every night.
Conceptualized and created television and social media marketing materials to grow brand awareness among potential news viewers.
Wrote, produced, and edited public service announcements, adhering to guidelines and requests of outside clients.
Collaborated with graphic designers to create unique graphic treatments for each promotion produced.

WMUR News 9 | Manchester, NH

May 2015 - January 2017

Promotions Writer / Producer / Editor

Scheduled daily promotions strategically based on target audience using industry metrics to increase station viewership.
Wrote, edited, and produced daily news promotions under tight deadlines.
Conceptualized and created promotional material for television and social media to grow brand awareness.

WHDH 7 News | Boston, MA

February 2014 - May 2015

Topical Promotion Writer/Producer

Wrote and produced targeted nightly news promotions to appeal to potential news viewers.

January 2013 - February 2014

Pre-Production Coordinator, Creative Services

Managed daily graphics and video requests from the news department.
Liaised with multiple departments to ensure requested elements were accurately delivered on tight deadlines.
Provided editing support to video editors as needed.
Produced news promotions as needed.

North Reading Cable Access & Media | North Reading, MA

August 2011 - January 2013

Government Access Coordinator

Created marketing materials to grow brand awareness as a new company in town.
Created and maintained a monthly member e-newsletter.
Taught camera and editing classes to residents of North Reading.
Maintained shooting schedules, ensuring all government meetings had television coverage in accordance with town ordinance.
Contributed to the creation of middle and high school video production clubs. Taught students all aspects of video production, culminating in the creation of their own television content.

Internship Experience

G4TV | Los Angeles, CA

Fall 2010

Program Planning

Implemented a calendar of competitive programming to better plan G4’s programming.
Tracked acquired programming runs, ensuring the company did not go beyond their contracted deal.
Researched movies to acquire based on audience demand.
Responsible for making sure acquired programming met G4’s standards and practices.

WGBH | Brighton, MA

Summer 2010

Pledge Production

Wrote topical briefings about the subject of production for talent to familiarize themselves before going on the air.
Proofread scripts for accuracy.
Created duplicate copies of previous programs when needed.
Acted as a second production assistant during show tapings.

WHDH 7 News | Boston, MA

Spring 2009

Special Projects Unit

Wrote first draft of scripts.
Researched and pitched story ideas.
Went undercover for investigative stories, gathering information for reporters.
Logged footage as needed.

Education

Boston University, Boston, MA | 2011

Master of Science | Television Production

Simmons College, Boston, MA | 2009

Bachelor of Arts | Communications

Honors: Dean’s List, Cum Laude, Lambda Pi Eta, Marina Evans Creel Award for Journalism

Skills